Successful Online Advertising On the Worldwide Largest Search Engines for Continuing Medical and Dental Education

Released on: September 11, 2008, 2:08 am

Press Release Author: Mark Miller

Industry: Healthcare

Press Release Summary: The two databases www.medical-congresses.com and
www.dental-kongresse.de are the central contact address on the Internet for
physicians and dentists seeking information on continuing medical and dental
education. Over 15.000 registered subscribers use the service of both portals – with
an increasing tendency.

Press Release Body: For many years, the search engines have shown how banner
advertising can function and directly address the target groups physicians, dentists
and chemists. The numbers speak for themselves: The portals register over 80.000
listed, daily updated events and 750.000 page impressions per month.

Up to now, especially for most small businesses, online advertising has been a tabu.
The reason: Creating advertising material, starting and supervising campaigns and
bargaining with marketing agencies for prices, placements and positioning, is very
time and budget-consuming.

“We offer a real surplus value for event organisers. Not only can they publish their
events free of charge on our websites, moreover, by the means of banner advertising,
we create the excellent possibility for providers of continuing medical and dental
education to address their target groups directly“, Matthias Haack, Managing Partner
of WEFRA explains. “With over 15.000 users, our Englisch and German search engines
are the no. 1 databases in the healthcare segment. Publishing events and placing
online advertisements on our search engines guarantee organisers maximum target
group-affine success“, Haack continues.

Due to over 50 years of expertise and 10 years of Internet competence, both congress
databases are not only the no. 1 amongst physicians and event organisers -
www.medical-congresses.com and www.dental-kongresse.de are at the top of the list in
popular search engines such as Google.

(1.898 characters)
September 2008


About WEFRA Publishing:
WEFRA Publishing is a marketing agency for print and online media such as congress
search engines for medicine, pharmacy and dentistry, as well as the specialist for
online media and online PR planning. Under the roof of the owner-operated WEFRA
Werbeagentur GWA, we benefit from 75 years of tradition and experience in the
healthcare field – in connection with the innovative strength and modernity of a new
generation.


Web Site: http://www.wefra.de

Contact Details: WEFRA Publishing
Gesellschaft fuer Print- und Online-Medien mbH
André Oltersdorff
Mitteldicker Weg 1
63263 Neu-Isenburg (Zeppelinheim)
Germany
Phone: 0049 69 69 50 08 52
Fax: 0049 69 69 50 08 27
E-Mail: ao@wefra.de
Internet: www.wefra.de

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